by: Craig Ritsema
Ok, I know what you’re thinking, another marketing guru selling a way to make quick money. Well, sorry, that’s not the kind of easy money I’m referring to.
Network Marketing has been around for a while. Most of us know someone who has a friend or relative who became involved in off-line network marketing. We listened to their sales pitch with our mind already set on how we were going to say no and the best way to get out of the meeting as quickly and painlessly as possible.
Through out the sales pitch we thought to ourselves, what would drive someone to put this much effort into selling these products? Why would they spend all this time promoting their product to their friends and relatives? Would we ever be able to meet them again and look them in the face wondering if they were going to start into their sales pitch?
All in all, this kind of network marketing seemed rather painful to someone from the outside. Not only was it time consuming, but you needed to be a person with the ability to sell. Most people involved this way did not start out as professional sales people, but they knew they would need to learn these skills in order to succeed.
What our friends understood about network marketing is that the first customers are the hardest. Once these customers started recruiting their own customers things started getting easier. Over time, their income would grow faster. They were sold on the product they were selling and definitely the concept of network marketing. They were persistent and determined not to quit!
I could not help but think – could they really be on to something? It seemed impossible, but what if it worked? Our friends did eventually become successful. But I believe it was only because they were determined to make it work. Giving up was not an option for them.
Times have changed and off-line network marketing has turned into on-line network marketing. The concept remains the same:
- Sell someone else’s products and make a commission on each product.
- Sell the opportunity to others so they do the same, while making a commission on their sales as well.
The second sale is what makes network marketing most rewarding and leads to “RESIDUAL INCOME”. This kind of income keeps coming without you yourself having to do the work.
Today, online network marketing has greatly simplified selling other companies’ products. Not only do they generally do the selling for you, but THE WORLD IS NOW YOUR PROSPECT!
To become a network marketer all you need is a computer, internet connection and a good product with opportunity that can be sold. POINT AND CLICK IS THE METHOD OF SALES TODAY! Good companies offering affiliate programs for network marketing also provide many ways to learn the ropes and how to sell their products. Anyone can learn how to do it!
If online marketing is so easy, why isn’t everyone doing it? It takes time and persistence. This is the hardest part. Our friends understood this and they were determined to succeed and persevere.
Is online network marketing easy? Yes. Does online network marketing take time and effort? Absolutely. Persistence and determination are the key skills needed for today’s environment. The actual work is easy.
Do you want to make money? Are you determined and willing to persevere? Then set your mind on success and grab your network marketing gold!
About the author:
Craig Ritsema operates a successful part time home business and resides in Michigan, USA. For more details visit his site at: http://part-time-work-at-home-opportunities.com/
Kamis, 29 Januari 2009
5 Reasons NOT To Have a Marketing Plan
by: Bobette Kyle
Imagine your perfect customers -- the ones that will eagerly buy your products or hire you for premium pay. Imagine being able to bring those perfect customers to you and having them buy your products or services not once, but again and again. That's what an effectively executed marketing plan does. It reaches the people who want what you are offering, convinces them to take action, and keeps them coming back.
Sounds nice, right? So why doesn't every business have a marketing plan? Let's take a look at some of the reasons you may not:
1. "We had a marketing plan once, but it didn't work. It isn't worth the time to put one together."
No marketing plan will work if you do not work the plan. The planning document is there for business managers to use as a strategic reference throughout the year, as programs in the plan are executed and as other opportunities come along. Any marketing plan that is filed away and forgotten as soon as it's written is useless.
2. "So-and-so had a marketing plan and it didn't help his business at all !"
Marketing is a process, not a singular event. A marketing plan is only the first step in that process. It points your business in the right direction by detailing marketing strategies and programs that will move you toward business objectives.
You must execute the programs in your plan so that you can evaluate program success. Rarely does a marketing program work best on the first try. It is up to you to analyze barriers to success, then tweak and tinker until you are getting positive results. If you ignore critical follow-up, most of your marketing programs -- whether you have a marketing plan or not -- will fail or fall short of their potential for success.
3. "Marketing planning is too hard."
Writing a marketing plan doesn't have to be complicated. There are different levels of planning. More intricate marketing planning processes will result in more refined strategies, with better potential for success. But, if you have limited resources, a top-line approach to planning is much better than none at all.
4. "We don't know how to write a marketing plan."
There are numerous books, software, "toolbox" resources, and articles that take you step-by-step through the process of creating a marketing plan. Frankly, not knowing how is an excuse, not a reason, to avoid marketing planning.
5. "My business is too small for a marketing plan."
Sound marketing strategy is critical to small business success, especially new businesses. Statistics vary widely depending on the source, but most reports cite failure rates for small business at 65% -- 90%. Knowing ahead of time how you will compete and how you will be successful in your marketplace can dramatically increase your chances of success.
Your marketing plan is a vital key to small business success. If you do not have a current plan, start one today. Your company's success depends on it.
About the author:
Bobette Kyle has been proprietor at http://www.websitemarketingplan.com/ since 2002. For tips on how to make the marketing plan process go smoothly, visit http://www.marketingplanarticles.com/ and read "Tips to Help Calm ‘Marketing Plan Panic.'
Using Effective Website Marketing Tools
by: Chet Holcomb
Anyone who owns a website knows the importance of internet marketing tools. You may have a terrific idea for a website with an excellent product or service, superb design, content and functionality but if you do not use the right tactics, your site may not attract the all important highly targeted traffic. Getting a lot of traffic into a site has very little to do with the site itself but with how the webmaster or site owner advertises it. With hundreds of competing sites, you must employ the most effective internet marketing tools that will truly deliver results.
There are different internet marketing tools that you can use. All these techniques and methods aim at increasing your website traffic. You must find a way for web surfers to find your site. To do this, you must put yourself in the shoes of your prospective visitors and future clients and see the internet through their eyes. Where do they usually go whenever they are looking up something on the web? The answer is the search engine; in fact, the two most popular websites on the web today are both search engines and portals. Thus, you should focus your internet marketing efforts on the search engine.
People will usually search for something using a search engine and click on the top results that these engines give. Therefore, you must use the right internet marketing tools to get a high search engine ranking. To gain a high ranking in search results, you can use several internet marketing tools. Search engine optimization is a set of methods that are aimed at improving the visibility of your site in search engine results. Since a search engine indexes sites by looking at its keyword density, your site's content must have favorable keyword density that is search engine friendly. Content is one of the most important internet marketing tools itself. If you have excellent content that is geared towards achieving a high search engine ranking as well as provide information then you can expect a high search engine ranking. However, this is not as easy as it sounds. Countless other sites may be using the same internet marketing tools as you do. Thus, you must continuously find new ways of attracting more traffic.
Aside from the traditional marketing techniques such as print ads, billboards, brochures, testimonials, flyers etc. you must use other more effective internet marketing tools to gain more traffic. One of the most popular internet marketing tools today is the use of Pay per Click advertising. In this method, you will bid for a particular keyword in a specific search engine. If you have the highest bid then your sites link will be the top result. This internet marketing tool is now being used by thousands of sites. It is also gaining popularity because of its relatively high success rate in attracting high traffic.
About the author:
Chet Holcomb of http://www.internetpromotions.biz/ is a successful marketing expert providing advice for web marketers and webmasters on how to promote your website, or product using marketing tools that work.
3 very simple steps to making money online
by: Mike Law
Network Marketing or MLM (Multi Level Marketing) is one of the biggest earning potentials on the internet today. The internet is a multi billion dollar industry where the advantages of trading are virtually endless. Here are some of the key reasons why I highly recommend Network Marketing.
The ability to not only work from home but from almost any location in the world as long as you have access to the internet was the biggest attraction for me personally. It opens a whole new world of possibilities in regards to the way you can live your life.
You work the hours you want, and you are also your own boss. It is much easier to motivate yourself when you know your efforts are going to increase your own earning potential and not the person you are working for. Also your earning potential is endless and your business grows by itself once you have the right tools in place.
Another huge benefit of Network Marketing is the amount needed to invest is far smaller than virtually any other business so you really have very little to lose. However one of the reasons a lot of people fail at Network Marketing is because they want something for nothing. Expecting to make huge profits with no time and money invested will get you no where.
This leads me to my next point of working smarter rather than harder. How you market your business is crucial to its success. You are competing in a global market with millions of potential customers; however reaching these customers is your biggest challenge. There are so many marketing tools on the market today of which a large majority of them will generate very little if any residual profits for your company. The most effective tools for you to use are the ones which will target motivated individuals who are already interested in the products and or services which you offer.
You could for example invest substantial amounts of money on tools which promise millions of hits to your site and gain absolutely no business whatsoever. On the other hand you could invest smarter and utilise the tools which target those potential associates as mentioned above for a much smaller investment. And this is where the beauty of the plug in profit system is so evident. All the most effective tools and methods are supplied for you to save you years of trial and error.
So by now you are probably thinking that this Network Marketing venture of yours is going to require a lot more time than you thought? The answer is no. Right now is the perfect time to get involved for one main reason, Turnkey solutions. Network Marketing guru’s have developed these solutions to grow their businesses, however at the same time making it extremely simple for you to grow yours. Five of my income streams come from one turnkey site which was setup in a few hours with three easy steps. To get started or to learn more go to www.wealthontap.com/pips.html
About the author:
http://www.pluginprofitsitebiz.info/ Complete Money Making Site Setup FREE!
Mike Law is also CEO of http://www.wealthontap.com/ whose mission is to better people’s lifestyles by substantially improving their health and or their financial status.
The Key to Successful Marketing
by: rudiz vendita
If your business has limited marketing resources in terms of people, expertise and materials then you might want to consider outsourcing your marketing functions to an independent marketing professional or a marketing and promotions agency. Small businesses, downsized companies, and expanding corporations all have different reasons to outsource.
Marketing can be an expensive activity and maintaining in house resources can really make this a difficult program to commit to. But marketing is a very mportant part of business success so allowing someone else to focus on marketing gives companies a chance to focus on their core business and areas that will enable them to surpass their competition.
Outsourcing marketing resources comes with a price, but this cost is usually lower than it would be if the companies had employed and undertaken in house activities. By eliminating the need to hire full-time employees, using an agency for marketing resources saves companies thousands of dollars on wages, taxes and benefits. You are also gaining expertise in an agency that you might not find in individual employees. In addition to their own staff, agencies also have other resources to help you, such as their own outside contacts, suppliers, designers, copywriters and printers--saving you time as well as money.
When you hire an outside agency, you are hiring experts in marketing. These are professional people who can focus on all your marketing needs and not be hindered by your internal politics, relations between employees, or lack of knowledge among staff in relation to marketing strategies and how they integrate with business strategies. Marketing professionals whether independent or through a marketing agency - will often have more experience in the particular aspects of marketing than you staff, and undoubtedly more than you could pay for in an employee. Also, since they work with other clients, they have seen what works and what doesn't in other company campaigns. This knowledge translates to more efficient and effective marketing for you as you have the benefit of their hindsight.
As with outsourcing any business function, allowing an outside agency to do your marketing or advertising brings a certain kind of objectivity with it. Sometimes you just need a fresh perspective to overcome difficulties and to achieve specific goals. An objective marketing professional will help you see things you might otherwise miss and will be more open to offering a range of fresh ideas as opposed to a bunch of tired ideas that you might have been toying with for years but have yet to implement.
About the author:
rudiz vendita is the owner of FU Marketing which is a premier resource for marketing information. for more information, go to http://www.fumarketing.com/
Marketing Your Business - How Do I Adapt To The Internet?
by: Martin Lemieux
The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.
Some of you keep hearing from other business associates that internet marketing is the greatest method of increasing business and building a foundation for customer support. The only problem is, you've just learned how to send emails to people! Never mind learning about SEO, web design strategies, content analysis, pay per click, ROI, etc!
Do you hire an SEO company or do you learn yourself?
Investing time into your company is what we business owners do best but, in many cases, when it comes to learning new methods we quickly open our wallets to anyone out there who seems like the right person to help with your situation. This is the worst possible decision you can make.
Diving into the internet marketing community with your wallet open will result in a disaster if you aren't properly trained on how to spend your money wisely. The key is not to hire an SEO (Search Engine Optimization) company to take your money and promote your business behind your back. Try finding someone who offers you their "training services" in order to train yourself or someone within your organization to learn more about what is required online, how much effort it entails, and what pitfalls to avoid.
As a business owner, if you blindly search online and pick a company, you have no idea what you could be getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That being said, anyone with a computer can easily learn how to get their company high search engine rankings. Search engines don't look to see whether or not you're running a scam. No, they are concentrated on delivering relevant results for your search terms.
Old Fashioned Marketing Tactics:
In the old days (and still practiced today), business owners would devise their own marketing plan through print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV ads, and radio ads. By doing this, the company could track their results by trial and error and really find out what truly works for their industry.
Old fashioned marketing is a simple trial and error process. So is the internet. Unfortunately, all too many business owners don't have a clue how to start their own internet marketing process and they fail to even put their foot in the water. Instead, many business owners simply hire anyone they can find that seems reputable and then turn a blind eye and say; "Here's my budget, you are the professional, you tell me what to do". This is simply preposterous. You've worked so hard to get to where you are now by learning and adapting and as soon as it comes to marketing your business online, you simply shut down.
I hope that this article has awoken some of you. Don't be afraid to dive into the internet's vast realm of marketing potential. So what if you fail the first time around. When we started out, we had no idea what we were doing, 3 years later our website ranks higher than many other internet marketing companies world wide.
The ULTIMATE secret to internet marketing is simple...
A concept I call "T.I.M.E."
T - Try and try again
I - Internet changes all the time
M - Marketing opportunities are around every corner
E - Eventually you too can succeed
Think of it this way (Illustration only)
Here is a timeline of your internet marketing campaign:
Start date - Research only: June 7th, 2005
Hired a website designer - August 31st, 2005
Website Complete - October 15th, 2005
Website launch - October 20th, 2005
Started an internet marketing campaign - November 1st, 2005
Started a Pay Per Click campaign - November 10th, 2005
Made a sale - November 15th, 2005
Increased our website’s link popularity - January 1st, 2006
Website gets hit by the Google Sandbox Effect - January 20th, 2006
Increased our Pay Per Click campaign - February 5th, 2006
Made some changes to the website - February 21st, 2006
Increase the website’s link popularity - February 28th, 2006
Got listed in the Yahoo directory - March 3rd, 2006
So here you are 10 months out of the gate and your website may still be "locked in the Google sandbox" ( Search for "Google Sandbox" in Google for an explanation). Your link popularity is just starting to grow a little bit. Hopefully you haven't tried to link to everyone you can find and are actually linking to companies that are directly related to your business. Your PPC campaign is doing good. People are finally starting to come through Yahoo & MSN search results. You can sometimes find your company in the 200th spot within search results in Google and you are now wondering why this is taking so long.
Welcome to the world of marketing your company on the internet!!!
This timeline representation from above is just something to show you how "T.I.M.E." is the key of success on the internet and all we are required to do is keep plugging away and keep learning more every chance we get.
For most people who simply open up their wallets, they would have learned nothing in those 10 months and for everyone else starting an internet marketing campaign, those who didn't simply just open their wallets, their websites are probably 10 times further than yours!
In Conclusion:
Learn more about how to increase your marketing campaign on the internet. If you have to, hire someone in-house who can learn for you and give you updates on everything. If you truly need to hire an SEO company make sure it's for the right reasons like "starting and finishing a marketing campaign with you learning in the process", or "enhancing a campaign that is already in place", or "to revise your website’s conversion rate" or "create a impactful key word optimization campaign", etc. Take your time and use "T.I.M.E." to increase your business slowly but effectively on the internet.
I hope you've enjoyed this article!
About The Author:
Martin Lemieux is the president of the Smartads Advertising Network. Smartads is here to help grow your business online and offline through effective marketing strategies. Visit our network today!
International: http://www.smartads.info/ Canada: http://www.smartads.ca/
The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.
Some of you keep hearing from other business associates that internet marketing is the greatest method of increasing business and building a foundation for customer support. The only problem is, you've just learned how to send emails to people! Never mind learning about SEO, web design strategies, content analysis, pay per click, ROI, etc!
Do you hire an SEO company or do you learn yourself?
Investing time into your company is what we business owners do best but, in many cases, when it comes to learning new methods we quickly open our wallets to anyone out there who seems like the right person to help with your situation. This is the worst possible decision you can make.
Diving into the internet marketing community with your wallet open will result in a disaster if you aren't properly trained on how to spend your money wisely. The key is not to hire an SEO (Search Engine Optimization) company to take your money and promote your business behind your back. Try finding someone who offers you their "training services" in order to train yourself or someone within your organization to learn more about what is required online, how much effort it entails, and what pitfalls to avoid.
As a business owner, if you blindly search online and pick a company, you have no idea what you could be getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That being said, anyone with a computer can easily learn how to get their company high search engine rankings. Search engines don't look to see whether or not you're running a scam. No, they are concentrated on delivering relevant results for your search terms.
Old Fashioned Marketing Tactics:
In the old days (and still practiced today), business owners would devise their own marketing plan through print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV ads, and radio ads. By doing this, the company could track their results by trial and error and really find out what truly works for their industry.
Old fashioned marketing is a simple trial and error process. So is the internet. Unfortunately, all too many business owners don't have a clue how to start their own internet marketing process and they fail to even put their foot in the water. Instead, many business owners simply hire anyone they can find that seems reputable and then turn a blind eye and say; "Here's my budget, you are the professional, you tell me what to do". This is simply preposterous. You've worked so hard to get to where you are now by learning and adapting and as soon as it comes to marketing your business online, you simply shut down.
I hope that this article has awoken some of you. Don't be afraid to dive into the internet's vast realm of marketing potential. So what if you fail the first time around. When we started out, we had no idea what we were doing, 3 years later our website ranks higher than many other internet marketing companies world wide.
The ULTIMATE secret to internet marketing is simple...
A concept I call "T.I.M.E."
T - Try and try again
I - Internet changes all the time
M - Marketing opportunities are around every corner
E - Eventually you too can succeed
Think of it this way (Illustration only)
Here is a timeline of your internet marketing campaign:
Start date - Research only: June 7th, 2005
Hired a website designer - August 31st, 2005
Website Complete - October 15th, 2005
Website launch - October 20th, 2005
Started an internet marketing campaign - November 1st, 2005
Started a Pay Per Click campaign - November 10th, 2005
Made a sale - November 15th, 2005
Increased our website’s link popularity - January 1st, 2006
Website gets hit by the Google Sandbox Effect - January 20th, 2006
Increased our Pay Per Click campaign - February 5th, 2006
Made some changes to the website - February 21st, 2006
Increase the website’s link popularity - February 28th, 2006
Got listed in the Yahoo directory - March 3rd, 2006
So here you are 10 months out of the gate and your website may still be "locked in the Google sandbox" ( Search for "Google Sandbox" in Google for an explanation). Your link popularity is just starting to grow a little bit. Hopefully you haven't tried to link to everyone you can find and are actually linking to companies that are directly related to your business. Your PPC campaign is doing good. People are finally starting to come through Yahoo & MSN search results. You can sometimes find your company in the 200th spot within search results in Google and you are now wondering why this is taking so long.
Welcome to the world of marketing your company on the internet!!!
This timeline representation from above is just something to show you how "T.I.M.E." is the key of success on the internet and all we are required to do is keep plugging away and keep learning more every chance we get.
For most people who simply open up their wallets, they would have learned nothing in those 10 months and for everyone else starting an internet marketing campaign, those who didn't simply just open their wallets, their websites are probably 10 times further than yours!
In Conclusion:
Learn more about how to increase your marketing campaign on the internet. If you have to, hire someone in-house who can learn for you and give you updates on everything. If you truly need to hire an SEO company make sure it's for the right reasons like "starting and finishing a marketing campaign with you learning in the process", or "enhancing a campaign that is already in place", or "to revise your website’s conversion rate" or "create a impactful key word optimization campaign", etc. Take your time and use "T.I.M.E." to increase your business slowly but effectively on the internet.
I hope you've enjoyed this article!
About The Author:
Martin Lemieux is the president of the Smartads Advertising Network. Smartads is here to help grow your business online and offline through effective marketing strategies. Visit our network today!
International: http://www.smartads.info/ Canada: http://www.smartads.ca/
Working With Affiliate Programs
Everywhere you look you see affiliate program offers for every product or service that you can think of. Some have fully automated systems that sell high volumes of hard products all over the world. In case you don't know, "hard" products are those that you can touch...unlike an ebook or
downloadable web template. Many affiliate programs have several thousand affiliates and one or two of the bigger companies have over one million affiliates.
What are the advantages of joining an affiliate program?
They provide a ready-made business. This is a very big plus for those people who want to earn some kind of living off the Internet but lack the knowledge or inclination to set up a business by themselves.
Commissions and rewards are generally good, and the more established programs offer a real chance of advancement to higher and better-paid levels.
Other affiliates are usually on hand to offer practical support.
What are the limitations?
You are restricted in your promotional activities due to the fact that you do not actually own the affiliate site they give you. You won't be able to put such things as banners, images, links, meta tags, etc. onto your page.
The URL of your affiliate page is often either too long or contains such awkward things as question marks, which many Search Engines will not index.
Any promotional ads or articles have probably already been used by thousands of other people and consequently may have lost its impact, making it more difficult to achieve sales or referrals.
downloadable web template. Many affiliate programs have several thousand affiliates and one or two of the bigger companies have over one million affiliates.
What are the advantages of joining an affiliate program?
They provide a ready-made business. This is a very big plus for those people who want to earn some kind of living off the Internet but lack the knowledge or inclination to set up a business by themselves.
Commissions and rewards are generally good, and the more established programs offer a real chance of advancement to higher and better-paid levels.
Other affiliates are usually on hand to offer practical support.
What are the limitations?
You are restricted in your promotional activities due to the fact that you do not actually own the affiliate site they give you. You won't be able to put such things as banners, images, links, meta tags, etc. onto your page.
The URL of your affiliate page is often either too long or contains such awkward things as question marks, which many Search Engines will not index.
Any promotional ads or articles have probably already been used by thousands of other people and consequently may have lost its impact, making it more difficult to achieve sales or referrals.
You may be required to purchase a minimum quantity of the product on a regular basis before you start to qualify for commissions or even before you can become an affiliate.
You may not get the technical or affiliate support you might expect from the company. This may be due to inadequate staffing, or the company's negligence.
Other people in your downline do nothing to promote the program.
At least four of the above limitations can be overcome with a little time and effort. You could, for example, come up with fresher ads to promote the program (provided this is allowed).
If the company supplies the email addresses of people in your downline, then you could offer to help the less active members. Very often these people are passive not because they are lazy or apathetic but merely because they don't know HOW to promote effectively! your guidance could mean the difference between no sales or referrals and healthy downlines and residual incomes.
As regards promoting your actual page, here are a couple of little tricks that should overcome a number of restrictions:
Cloak your Affiliate URL to stop hijackers Affiliate Masker While this will not help you to get listed on the major Search Engines, it will make your web page easier for prospects to remember and type into their browser's address bar.
Go to your affiliate page. Place your mouse pointer anywhere on the page and right click once. In the drop-down box choose "View Source". This will display the HTML for the page. Save this to your hard drive as a HTML document using the "Save As" function. Upload the page to your web site.
If you don't have a web site then get some free web space from one of these:
http://www.tripod.com/
http://www.fortunecity.com/
http://www.hypermart.net/
http://www.coolchat.com/
http://www.crosswinds.net/
http://www.htmlpublishing.com/
http://www.freehomepages.com/
http://www.pageproducer.com/
Submit your 'new' page to the Search Engines. You are also now able to place banner codes, links, images, testimonials, in fact anything you want onto these pages, because you are in control of the HTML. A word of caution, though. Don't change the actual HTML of your original affiliate page. Just put the other stuff, like banners etc, around it.
Making this "mirror page" of your affiliate page will
dramatically improve your advertising options.
by Jude Wright
Jude Wright has been an Internet Marketer for three years. She has just created a product that will help other Internet Marketers keep all their marketing information in one database. Check it out at:
http://i-marketingorganizer.com/organizer.htm
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